Permission-Based Marketing

For permission-based marketing, your subscribers have:

1. Subscribed to your newsletter through your website.
2. Completed paper forms to subscribe to your newsletter.
3. Given you their business card or other contact information and said, okay send me your newsletter.
4. Purchased something from you in the last 2 years.

Bluebird Courier uses permission-based email marketing (following the CAN-SPAM laws). To increase and maintain your newsletter open rates, you should target an audience interested in your message. Having good email lists with recipients interested in your product, service, or message will result in successful email campaigns and increase your conversion rates.

Simply stated, permission-based marketing helps you reach your goals.