Why would I ever want to encourage great looking plain text emails when one of my goals is to offer splendid looking HTML newsletters? Well yes, HTML newsletters rule. When done well, they are simply the best visual and contextual form of communication. Yet simplicity offers a breath of fresh air; so I say, take advantage of it.

Have you ever received plain text emails? Maybe one of the companies you've worked for is set up only for plain text emails or you know someone who prefers to receive plain text emails.

Take a look at these possibilities, and when setting up your HTML newsletter through Bluebird Courier, take advantage of the plain text user-interface to actually "design" your text.