Whether you are a one-person shop, or small to medium size shop, planning your newsletter is key; it will mean the success, ongoing and immediate, of your newsletter deliveries.

So first ask yourself, "What is my message, or messages?" and then prioritize them. At Bluebird Courier we love designing beautiful newsletters, but simply placing pretty images and designs within the newsletter can still lead to an ineffectual campaign.

Content is key, then think of how to visually render this message to capture the attention and imagination of your audience from your newsletter.