1) Anti-Spam Policy, following laws and requirements of the CAN-SPAM laws
2) Email Newsletter Account Terms-of-Use
Sending people unsolicited email, commercial or otherwise, is against the law in the U.S. and many countries worldwide. Besides that, wouldn't you rather be talking to people who you know are interested in what you have to say? Bluebird Courier only uses anti-spam and permission-based email marketing policies. These policies follow the CAN-SPAM Laws - read more about the CAN-SPAM Laws.
When using your Bluebird Courier Newsletter account, you must abide my the CAN-SPAM Laws as outlined by the American Federal Trade Commission. No organization can pass away their responsibilities of complying with these laws because they are using Bluebird Courier's email newsletter services.
Here is the basic outline of the Anti-Spam Policy:
-- People who have purchased something from you in the last 2 years. By making a purchase from you they have provided their permission implicitly, although it is much better to explicitly ask them.
-- People who have specifcally signed up through your website. For example, by ticking a checkbox (not checked by default) on your signup or sales form.
-- People who completed offine forms & indicated they wanted to be emailed (Eg: By filling in a competition or survey form where they specifcally agree to receive email).
-- People who gave you their business card and asked to receive email. If someone gives you their business card and you have also explained to them that you will be in touch by email, you can contact them.
-- Anybody that is not covered by the list above! Here are some examples of people you can't send an email to:
1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
The dotted line
The client, by checking the box of the terms and services on this online form submission, agrees to uphold and be responsible to the Permission based marketing laws and requirements.
Under these terms you agree that you will not abuse or otherwise misuse this service or try to transfer the operation of this service to another server. You will not use explicit or violent material or racially/culturally/gender-based biased material using this service.
We can't guarantee that our email newsletters will always be error-free and so we can't be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the use of, or inability to use this email newsletter or design and any other email newsletter, design or campaign, even if you have advised us of the possibilities of such damages.
Bluebird Courier is not liable for failure to delivery a newsletter if such failure is caused by circumstances beyond its control.
The client must indemnify and hold harmless Bluebird Courier for any and all claims, actions, suits, proceedings, costs, expenses, damages and liabilities resulting from a newsletter (including illustrations and text) delivered through this organization's services
If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions. Phew.
This organization reserves the right to revise rates if absolutely necessary.
The dotted line
The client, by checking the box of the terms and services on this online form submission, agrees to uphold and be responsible to the Email Newsletter Account Terms.